Elevate Your Golf Course in Any Economy
Many people do not realize the significant impact that golf courses and resorts can suffer when the economy is struggling. It is true that when the economy is booming, such places see record turnout and memberships. But when times are tough, it is when you need to get creative. Below is a guide to elevating your course during a poor economy.
It is imperative that your course offer something unique in the experience. Being unique is especially necessary if you are in an area with a lot of golf courses. Perhaps you can provide some unique holes, or have amenities that are not present at other facilities.
Hire Outside Help
One of the best ways to change the course of your business is to get help from an outside party. There are many golf course consulting companies that are happy to assist you in these matters.
How you use the help provided by such businesses is at your prerogative. You can choose to have them assess your business for a few weeks before providing suggestions on streamlining and boosting business.
The other option is to have them run the business in the day to day.
Offer Loyalty Incentives
One of the key ways that you can keep your business in good health during a poor economy is to retain the members who are already frequenting your club. While fewer new memberships reduces growth, retaining members keeps you financially afloat.
Courses can retain members by offering them loyalty perks, such as significant discounts on equipment rental, dining and other amenities at the club. It is also helpful to make it easy for your members to bring friends and family as guests.
By following these steps, you can ensure that your business is not suffering significantly in the years when the country experiences a dip in economic growth.